Dear Shazia ,
Aoa and thanks for your valuable feedback
Kindly note that all our products including our shampoos are 100% natural void of any surfactants or artificial fragrances that are toxic and carcinogenic. This herbal shampoo is a unique blend of herbs and oils proven in Tibb Nabawi and Ayurvedic for hair issues
The herbs are infused in Raw Apple Cider Vinegar which is the best conditioner for the scalp.So we cannot control the strong fragrance.
With regards to the itching , it is just a transition period shifting to a natural shampoo and the scalp shedding its toxic impurities, with regular use your scalp will get used to this natural change
We recommend you give the shampoo few more tries to see visible results.